Your Brand Deserves More Than Clicks. It Deserves Meaning.

Covered by top international media outlets

Hi, my name is Alvin. I’m the author of “Panduan Data-Driven Digital Branding Lengkap,” and I’m driven by a single question:

How can we build brands that stay human and relevant in a world ruled by data?

To answer it, I’ve spent over a decade at the intersection of marketing, behavioral science, and technology—turning insights into movements and complexity into clarity.

I’ve worked with global leaders like WPP Media (GroupM) and TikTok Shop (Tokopedia), and helped brands navigate digital commerce and data-driven storytelling.

As a speaker, I’ve delivered talks at TED and other national and international platforms, exploring how branding can drive inclusive growth and meaningful innovation.

I’ve led workshops, advised public initiatives, and published a book endorsed by industry experts from leading tech firms and universities.

My mission? To empower the next generation of digital leaders to build impactful brands—with purpose, precision, and soul.

A Proven Method to Build Purposeful Brands in a Data-Driven World

Tools, insights, and strategies to turn complexity into clear, compelling brand action

A Practical Guide to Building Relevant, Human Brands in a Data-Driven World

This book distills a decade of hands-on experience across marketing, behavioral science, and technology. Whether you're a founder, marketer, or policymaker, you’ll gain actionable frameworks to turn complex challenges into clear, compelling brand strategies.

From TEDx to Global Forums: Insights at the Intersection of Branding, Tech, and Society

I’ve spoken at events across Southeast Asia and beyond, covering topics like data-driven storytelling, digital trust, and the future of branding.

Check out my portfolio to see past talks, topics, and collaborations with international organizations.

A Step-by-Step System to Create a Brand That Performs with Purpose

Branding for Social Change: Empowering Communities, SMEs, and Public Institutions

This online course blends data marketing, storytelling, and strategic clarity—giving you the exact tools I use to design campaigns and launch movements. Learn how to lead with insights and build a brand people believe in.

Through cross-sector initiatives, I help mission-driven organizations craft digital-first, inclusive brand identities. My projects support local economies, drive behavior change, and shape national narratives.

"Alvin was part of our performance team working on our L’OREAL business. We were building a strong practice when Alvin stepped In to do exactly that. He was proactive and worked with planners to build a good ecosystem. Slowly he was able to build teach our teams and set clear guidelines on performance especially PAID SEARCH a Crucial element in our performance In just within 4-5 months we were able to Achieve Google benchmarks and brand playbook benchmarks . What I really was impressed was he himself on his own initiative wrote the case study to showcase client which we then participated for MMA awards and were chose as finalists for the first time ever in history of L’OREAL and Agency. I wish him great success in the future."

said Rohit Padukone, Partner at WPP Media

"Alvin is a pleasure to work with. He is very entrepreneurial and has a problem solving mindset. Alvin has a rare combination of skills being very good and data analysis and spotting performance trends as well as being good and handling people. he communicates very well and inspires others. He has a lot to bring to the table."

said Oleg Frasineanu , Head of Biddable at WPP Media

Brand Builders Who’ve Used This Approach to Create Real-World Change

Proof in Practice

"Alvin is a great working partner with high knowledge & curiosity, especially in the Digital Marketing world. Moreover, he also love to share his knowledge to the others anytime & anywhere. Two thumbs up"

said Andre Valerian, Internet Marketing Strategy Lead at TikTok Shop.

LET'S WORK TOGETHER!

Connect with aalvinsu to explore insights, projects, and opportunities in data and digital innovation.