Who is Alvin Su

I’m Alvin Su — a digital strategist turned impact builder. For the past decade, I’ve lived at the intersection of data, digital marketing, and social innovation, helping both corporations and communities unlock growth through evidence-based strategies and purpose-driven design.

Growing up in a working-class family in Indonesia, I saw firsthand how local entrepreneurs often lacked the data, tools, and guidance to grow their businesses sustainably. That inspired my lifelong mission:

To bridge technology and inclusion — by building platforms that enable small businesses and youth to grow, compete, and thrive.

I began my journey in the trenches of digital marketing — scaling ROAS and optimizing conversions for brands like Nestlé, Unilever, and Tokopedia. At WPP Media (GroupM), I led modeling and analysis projects that contributed to over $90 million in regional pitch wins. At Ultimate Nutrition, I helped grow sales by 28% while reducing CAC by 18%, and at TikTok Shop, I helped boost revenue through algorithmic targeting powered by POS and e-commerce data.

But something was missing: scale with impact. That’s when I co-founded Karir Kebaikan — a hybrid social enterprise that trains underprivileged youth in digital skills and matches them with paid projects in local SMEs. In under 2 years, we’ve:

Trained 10,000+ youth and partnered with 1,500+ SMEs,
Generated Rp500+ million in revenue while awarding 100% scholarships,
Set a roadmap for 300 trained youth and 100 SMEs by 2026.

I believe that data and technology should not be exclusive to the privileged few. That’s why I’m pursuing advanced studies in analytics, energy transition, and system design, to build a stronger bridge between digital growth and climate-conscious economies, especially for emerging markets.

My long-term vision is to build a socioeconomic innovation firm and a venture fund that empowers underserved communities to leapfrog through innovation — one startup, one small business, and one youth at a time.

💡 Core Values

Data-Driven Thinking with a human touch
Design for Scalability — not just charity, but systems change
Digital Equity — making sure technology works for the bottom 80%
Interdisciplinary Leadership — bringing together law, data, and sustainability

Empower Youth: Equip underserved youth with digital and analytical skills through scalable, youth-led initiatives, enabling them to become catalysts for change in their communities.
Transform MSMEs: Drive digital transformation for MSMEs by bridging the gap between talent and technology, ensuring businesses thrive in an increasingly digital economy.
Advocate for Ethical Innovation: Leverage data-driven strategies and public-private partnerships to design solutions that are inclusive, sustainable, and aligned with national development goals.
Inspire Through Leadership: Share knowledge and insights as a speaker, mentor, and thought leader to foster a culture of innovation and collaboration across industries.

🚀 Mission

🌏 Vision

To create a world where technology and policy intersect to democratize opportunities, empowering youth and MSMEs to achieve sustainable growth and global competitiveness.

🎯 Areas of Focus

Data Analytics & Econometrics for Business Growth
SME Digitization and Rural Market Strategies
Renewable Energy & Climate Innovation for the Bottom 80%
Human-Centered System Design
Social Entrepreneurship & Inclusive Ventures

LET'S WORK TOGETHER!

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